The WorldWideBlanket is concepted by Klemens Gieles, president of Deutschen Gesellschaft zur Förderung der Nachhaltigen Entwicklung AGENDA21 e.V., philosopher Birgit Becker and architect Jula-Kim Sieber. All three were winners of the IdeenInitiativeZukunft of dm-Drogeriemarkt and the Deutsche UNESCO-Kommission e.V..